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Lilly Pulitzer may be good for retail, but it’s terrible fashion

The debut of the Lilly Pulitzer collection for Target was a spectacular feat of retailing that had very little to do with the quality of the fashion that the mass marketer was selling. Lilly Pulitzer is not fashion. It is clothes. The classic Lilly Pulitzer dress comes in shrill shades of yellow and pink that are vaguely infantilizing. They are clothes that can be shrunk down and worn by 7-year-old girls without changing a single design element — if there were actual design elements to change. But there are not. Lilly Pulitzer is preppy. It is part of a preppy uniform that announces itself from fifty paces. It is not so much a declaration of wealth as it is a perceived statement about class, lineage and attitude. Anyone can work hard and save up enough cash to go out and purchase a Chanel suit or a Gucci handbag. A devoted student of Vogue can cobble together a personal style that speaks to its public identity. But Lilly Pulitzer suggests an advantage of birth. The c