The rise of virtual customer assistants has been rapid, of that, there is no doubt, and as with any new technology, there have been mixed opinions about its effectiveness. Nonetheless, despite some shortcomings in the initial versions of these solutions, it is already clear that virtual customer assistants have enormous potential in regard to enhancing the customer experience. Perhaps the key to success when implementing a virtual customer assistant is to determine where it might best sit within the customer journey. Get this right, and it will be able to act as a valuable addition to the human adviser team, greatly improving your customer interactions. The benefit for virtual customer assistants show below: Virtual assistants reduce your labor costs! Virtual assistants are independent contractors which means you don’t need to even think about payroll taxes, vacation pay, sick days, worker’s compensation and employee benefits such as health and dental insurance and t